The Interplay Lab was designed to explore how human play, connection and creativity will change the future of interactive experiences. We teamed up with technologists (Dave & Gabe) and RAC to build the Audience Reactive Composition (aka the #ARC) inside our SXSW Interplay Lab. Inside our space on Day 2, we had over 3,000 visitors stop by to play on the #ARC and listen to live music from a great line-up of indie artists.

In case you missed it, here are the top moments from inside the lab:

1. Fans came to play and co-create music with Oberhofer on the ARC

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Photo by Jackie Barr

 

2. Robert Delong rocked out on his video game controller at the TechCrunch Party hosted by Deloitte Digital

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Photo by Jackie Barr

3. Oberhofer went from playing on the ARC to the stage for our nighttime #ARCafterdark party. 

Photo: Ellie Pritts | www.elliepritts.com

Photo by Ellie Pritts

4. The crowd sang their heart out to BAIOs, Sister of Pearl

Photo: Ellie Pritts | www.elliepritts.com

Photo by Ellie Pritts

5. We closed the house with an awesome set from RAC!

Photo: Ellie Pritts | www.elliepritts.com

Photo by Ellie Pritts

Thanks to everyone who stopped by! Learn more about our Day 1 Activites and how the ARC was built in our interview with artists Dave & Gabe