South by Southwest (SXSW) is where freethinkers, innovators, and all-out game changers come together to learn from one another and create something greater. As a creative digital consultancy with a transformational vision for the future, Deloitte Digital is a natural fit as a Major Sponsor for SXSW Interactive. This year, Deloitte Digital has put together an incredible lineup of programming, panels, and parties for you to enjoy as we unveil our vision for the future of interactive:

Play the #ARC Inside Deloitte Digital’s Interplay Lab (Friday, March 11 & Saturday, March 12)

Stop by our interactive music lab, an immersive concert-meets-lab environment. Just as we think years into the future for our clients, the lab explores the future of interaction — above and beyond the use of touch screens and through the medium of music.

Standing side-by-side with indie artists Baio, Oberhofer, and Grammy-nominated RAC, SXSW attendees will have the opportunity to record music on the ARC (Audience Reactive Composition). This instrument is a custom-built, technological masterpiece. The best part is that it’s 100% interactive. No screens – just physical and playable objects in a 20 speaker surround system.

#ARCAfterDark Deloitte Digital SXSW Interactive Parties (Friday, March 11 & Saturday, March 12)

On Friday and Saturday nights, we power down the #ARC (Audience Reactive Composition) and open up the Palm Door on 6th St. for #ARCafterDark. Join us for live music all night and free drinks. Along with enjoying sets from DJ Teenage Heartthrob and Great Caesar on Friday night, you’ll also get to hear Baio, Oberhofer, and RAC on Saturday. The Palm Door is only a five-minute walk from the convention center and in the heart of downtown Austin. RSVP for Friday and Saturday and arrive early for admission. RSVP does not guarantee admission.

Street Sculpture & Live Painting Demo w/ Street Artist Marry Tonnu (Friday, March 11 – Sunday, March 13)

Watch senior art director and street artist Marry Tonnu add to the Austin canvas by creating an ever-evolving and adapting work of art in-progress on the corner of Sabine St. and 6th St. She’ll be painting Noon – 3pm all weekend.

SXSW Interactive’s First Augmented Concert ft. Great Caesar (Friday, March 11)

Further showcasing the possibilities for the future of interactive, we invite music fans to experience the first augmented concert at SXSW Interactive powered by Here. Nominated for SXSW’s 2016 innovation award in three categories (wearable tech, sci-fi no longer, and music & audio innovation), Here Active Listening is two wireless earbuds and a smartphone app that give you control of live music. SXSW attendees can enjoy a live show from Brooklyn band Great Caesar while using Here Active Listening on Friday night at the Palm Door. Space is extremely limited so RSVP now.

Make your Mark: How Female Leaders Set the Agenda in Creative & Digital ft. women from Giphy, Cosmopolitan x Seventeen Magazine, and The Heat (Friday, March 11)

The panel, moderated by Special Projects Director at Cosmo & Seventeen Mag Laura Brounstein will feature Director of Brand Strategy at Giphy, Julie Logan and Director of Media at Heat, Jocelyn Lee as they explore the role of women as leaders with the creative and digital world. After a brief panel, there will be an opportunity to network and mingle with like-minded female creatives, technologists and digital executives.Space is extremely limited so RSVP now.

TechCrunch Party @ Deloitte Digital’s Interplay Lab ft. Surprise Guest (Saturday, March 12)

Stop by our space, the Palm Door on Sixth to connect with fellow creative, technologists, and entrepreneurs culminating with set by a surprise musician. Enjoy free drinks and snacks.

SXSW Panel: Modern Slavery in the 21st Century with Nes Parker (Monday, March 14)

Consider your smartphone or wardrobe, ever wonder who was involved in the process of making them? Both elusive and resilient, modern slavery traverses a number of sectors and has emerged as the fastest growing illicit industry, generating an estimated $150 billion in profits each year. Between 21 and 36 million individuals worldwide are now considered to be “modern slaves.” How did we get here, and what is being done to help the millions affected? This panel will be co-hosted by Deloitte Consulting LLP manager Nes Parker and Maurice Middleberg, Executive Director of Free the Slaves. Register for the session: March 14, 11am – noon.

SXSW Panel: Thriving on Disruption: Recognize and Capitalize (Tuesday, March 15)

For the fifth consecutive year, John Hagel, co-chairman of the Deloitte Center for the Edge, is speaking at SXSW; this time on the topic of Thriving on Disruption: Recognize and Capitalize. Hagel’s talk will focus on patterns of disruption. Different from the one-off stories of disruption that we tend to hear, this session will focus on identifying the characteristics of markets that could make them vulnerable to a particular pattern of disruption. Hagel will also be signing copies of his book “The Power of Pull” immediately following his session at the SX bookstore. Register for the session: March 15, 11 a.m– noon.

Stop, Collaborate & Connect with Fellow Creatives (Friday, March 11 – Tuesday, March 15)

Swing by our recharge lounge in the Austin Convention Center from 9am – 6pm for free WiFi, recharging stations and of course — free food and drinks. Enjoy a plush, custom-built networking space where you can send a few emails between meetings or strike up conversations between with fellow artists, designers, big picture thinkers, digital strategists, coders, and thought leaders across technology, music and art.

SXSW is an incredible opportunity to take a glimpse into the future of technology and how our world will change in the coming years through the visionary leadership of tomorrow and we can’t wait to share our vision with you! For more details on how Deloitte Digital is imagining the future of interactive, visit us