We add filters to our pictures to improve what we see, but what about the things we hear? Why can’t we have greater control over and the ability to interact with our listening experience? As a creative digital consultancy, we examine questions like these to uncover new opportunities for interactive experiences, and we collaborate with other top innovators to make the future we imagine a reality.

This year we’re joining forces with Doppler Labs – a company that is enabling next generation sound experiences with their product, Here Active Listening. Nominated for SXSW’s 2016 innovation award in three categories (wearable tech, sci-fi no longer, and music & audio innovation), Doppler shares our passion for pushing the limits of technology to discover moments of “wow.”

Together we’re bringing SXSW a chance to see, hear and feel the future of music in SXSW’s first augmented concert powered by Here.

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The event will take place Friday March 11, from 7-8pm at Deloitte Digital’s Interplay Lab – a space where visitors explore the future of technology, music and live performance. We’re giving you the opportunity to take control of your listening experience.

Attendees will have the chance to interact with the not-yet-released Here Active Listening device: two wireless buds and an app that provide full control over real-world sound. With Here’s volume control, Live EQ and effects, you can augment sound and experience live music like never before – add bass, flange, echo and reverb or transport your ears to Carnegie Hall through use of Here’s filters.

The Here Sound Experience will take you deeper into live music. Headlined by Brooklyn’s Great Caesar, the Palm Door on Sixth will be transformed into a fully immersive concert of the future.

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Stick around at the Interplay Lab after the Here Sound Experience for our #ARCaftterDark party — a full night of free flowing drinks and full sets from Great Caesar and DJ Teenage Heartthrob. Our friends from Doppler Labs will stick around so you can test out Here Active Listening all night. Don’t forget to RSVP.

RSVP for the Here Sound Experience

RSVP for the #ARCafterdark Party

Both events will be held at the Palm Door on 6th (508 E. 6th Street). Space is extremely limited.