Enjoy an hour of tunes from the artists playing Deloitte Digital’s #ARCafterDark

 

In exploring the future of interactive, Deloitte Digital is reflecting on where we’ve been: SXSW started as a music festival with the interactive portion growing alongside technologies that changed the way we consume music. We see these worlds continuing to collide.

As a Major Sponsor of SXSW Interactive 2016, we’re exploring this future through the medium of music. We’re imagining new ways for fans to interact with their favorite artists and shape their listening experience.

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At night, these same musicians will take the stage during our parties at the Palm Door on Sixth Street (508 East 6th St. Austin, TX) – right on Austin’s main drag. The only way to get into our evening parties on Friday, March 11th and Saturday, March 12th is to RSVP now on SXSW.DeloitteDigital.com.


Our Featured Performers:

RAC

Grammy-nominated André Anjos is the founder of Remix Artist Collective (RAC). His reimagined music has been featured in film and TV ads, as well as on his recent sold-out global tour. Originally from Porto, Portugal, Anjos founded RAC as a set of international musicians creating re-interpretative dance, electronica, and rock remixes for a variety of artists. Since its founding in 2007, RAC has expanded into producing original tracks while continuing to collaborate with artists across many musical genres. Contrasting with typically technical and precise modern electronic remixes, RAC mixes are constructed with nuance, emotion, and warm playfulness.

Baio

The solo star of Baio, Chris Baio is well-known as the bassist for indie rock band Vampire Weekend. A year after Baio graduated Columbia University with the rest of his band members, Vampire Weekend’s self-titled debut album was released and peaked at number 15 on the UK Album Chart. Baio’s music draws inspiration from electronic, dance, and classic rock music. He launched his debut solo EP, “Sunburn” in 2012 as a culmination of his DJ hobby and his experience with Vampire Weekend. His dance music-infused debut solo album, The Names, was released last September by Glassnote Records.

Oberhofer

Brad Oberhofer adopted his own name as the title of a recording project in 2008 before gathering fellow musicians to establish Oberhofer the Brooklyn-based band. With music widely referred to as “Surf Pop Revival,” Oberhofer has since toured with bands like Sleigh Bells, Neon Indian, the Morning Benders, and Matt & Kim. Oberhofer recently released their second album through Glassnote Records entitled Chronovision. The band has previously performed at Coachella, Lollapalooza, and Austin City Limits.

Great Caesar

The story of Great Caesar shows how scrappy resourcefulness in the technology age can catapult a hometown musical group to newfound fame. After playing locally in CT and NY for years, the band members crowdsourced their first music video for the song “Don’t Ask Me Why,” drawing upon an ambitious concept centered on social justice themes, and reached hundreds of thousands of new fans. They’re now building upon that success and establishing themselves as an exciting band breaking on a national scale. This will be their second time at SXSW.

Teenage Heartthrob

Adam Mohr is one of two resident DJs at Seattle’s Dance Yourself Clean. Dance Yourself Clean is currently on a nationwide tour ‘DYC & Friends’ and has a weekly night in LA at The Satellite & 2nd Fridays at Holocene in Portland. Lights & Music also recently launched Candi-Pop in both Seattle (Neumos, First Fridays) and LA (3rd Fridays, The Satellite).

 

Check back on SXSW.DeloitteDigital.com for more artist announcements and updates on our activation.